Why Sending a Christmas Card Is Good for the Planet

There is something timeless about the simple act of sending a Christmas card. The weight of the paper in your hand, the handwritten message inside, and the quiet pause it offers in a busy season. But did you know that choosing a Whistlefish card does more than spread cheer? It also helps restore some of the United Kingdom’s most precious natural habitats.

the power of Paper: Carbon stored in every card

When trees grow, they absorb carbon from the atmosphere, locking it away in their wood. When responsibly managed forests are harvested to make paper, that carbon remains safely stored in each card, even after it is sent, displayed, and later recycled.
This process is known as carbon sequestration. It is nature’s way of keeping carbon within a safe cycle rather than allowing it to escape into the atmosphere.

At Whistlefish, every card is printed on FSC-certified paper. This means it comes from forests that are carefully managed for regeneration and wildlife. Our paper choices actively support sustainable forestry, ensuring new trees are planted, habitats are restored, and carbon continues to be stored within the landscape. Read our green matters here.

rebuilding the celtic rainforest

With each Whistlefish Christmas card sold, we donate to Plant One Cornwall, a woodland creation organisation working to restore the ancient Celtic Rainforest. Once stretching from Cornwall all the way to Scotland, this lush and biodiverse temperate woodland has been reduced to less than two percent of its original cover. Today, only scattered fragments remain.
Plant One’s mission is to bring back 3,000 hectares of woodland over the next twenty-five years. Their work re-establishes vital forest habitats across the South West, reconnecting people and wildlife with a landscape that was once alive with ferns, mosses, fungi, and songbirds.

Our partnership helps Plant One continue this essential work, planting and maintaining thousands of trees each year across the Cornish rivers and coastal valleys we hold dear. Their latest initiative, No Trees, No Seas, is showing how reforestation uplifts marine health by protecting river systems, improving fish stocks, and strengthening coastal ecosystems.

our materials: thoughtfully made, beautifully sustainable

Every Whistlefish Christmas card is designed and printed in the United Kingdom with care for both people and planet. Our paper is FSC-certified, our inks are vegetable-based, and our foil accents are so fine that they are fully recyclable, a detail we take quiet pride in.
Together, these materials form part of a responsible cycle of forestry and creativity, proving that beauty and sustainability can exist in harmony. By choosing a Whistlefish card, you are not only sending a message of love or friendship but also helping to restore forests, support biodiversity, and keep carbon safely stored in nature where it belongs.

a card that gives back

When you pick up a Whistlefish card this Christmas, you are part of something bigger. You are helping replant trees, rebuild habitats, and renew a landscape that once stretched from Cornwall to the Highlands. Card by card, we are helping to bring the Celtic Rainforest back to life.