What is Lino Printing?
Lino printing, or lino cutting, is a traditional printmaking method where a design is carved into a firm yet workable material called linoleum. Once the pattern is cut using special tools, ink is applied to the raised surface. Paper or fabric is then pressed onto the block, transferring the design.
A sharp 'V'-shaped chisel or knife is used to cut into the lino. It’s important to carve away the areas you don’t want printed, as only the raised sections will transfer ink onto the surface.
History of Linocut
Linoleum was first invented in the 1800s as an affordable floor covering. The linocut method followed shortly after as a useful technique for creating repeat wallpaper patterns. It gained artistic momentum in the 1900s, notably used by artists such as Pablo Picasso.
Whistlefish Lino Collection
Our new collection of lino gifts and artwork is inspired by this age-old technique. Because of the bold carving process, lino prints often feature striking contrast, little to no shading, and a simplified colour palette.
"I love the tactile, hand-crafted quality of lino-cutting. The whole process — from the planned marks to the unexpected ‘mistakes’ — adds so much lively character to a design. Layering colours through multi-block printing feels a lot like screen printing, and it’s exciting to see how overlapping layers create new colours. I even enjoy it when the blocks don’t quite align, as that misregistration creates a unique charm of its own.
The real joy of lino-cutting, though, is the magical reveal at the end. When you lift the paper off the inked lino, the final print is always a surprise — and always a joy."
- Whistlefish Designer Jess
Inspiration
The collection draws inspiration from nature — bright florals, muted coastal tones, and the ever-changing energy of South West weather. In fact, the blustery days of winter often bring more drama and excitement to a lino print than calm summer scenes!
The Lino Collection includes patterned wall art, tea towels, jute bags and puzzles, all showcasing locations across Devon, Exeter, Cornwall, Padstow, and Newquay.

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